-
1 source incongruity
рекл. противоречивость [несовместимость\] источника* (ситуация, при которой отношение или мнение потребителя относительно источника сообщения не совпадает с его отношением или мнением относительно содержания самого сообщения)See: -
2 cognitive dissonance
а) псих. (чувство психологического дискомфорта, переживаемое индивидом в случае, когда в его сознании сталкиваются два противоречивых знания об одном и том же объекте или событии; термин предложен Л. Фестингером в 1956 г.)Ant:See:cognitive dissonance theory, cognitive structure, cognitive consistency, cognition, frustration, future shockб) рекл. (чувство напряженности, возникающее у потребителя при воздействии рекламы конкурирующих фирм, производящих похожие продукты)See:* * *«диссонанс познания»разочарование, вызванное несовпадением того, чего потребитель ожидал от продукта, и его действительными качествами; ожидания потребителя в значительной мере формируются рекламой-----беспокойство, возникающее у покупателя после приобретения какого-либо товара, заставляющее его искать подтверждение правильности сделанной покупки
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